August 26, 2009 in Blog, Mobile by admin

Market Watch 8/26/09

The first augmented reality iphone application is coming.  Link Here. More on augmented reality. Link Here.  Fascinating.

Twitter may charge businesses for analytics data in the future.  Link Here.

What are the top mobile advertising categories? Link Here.

1. Entertainment
2. Telecommunications
3. Dating
4. Portals
5. Retail
6. Consumer packaged goods
7. Autos
8. Armed forces
9. Education
10. Travel

Video ads are showing up in print magazines. Link Here.

Facebook is expanding its staff by 50%, despite the recession.  Link Here.

A popular small business website with video. SBTV.com. Link Here.

August 19, 2009 in Blog, Online Video by admin

Market Watch 8/19/09

One of the top local SEO experts Dave Mihm makes some comments on ranking in the local business map. Link Here. Dave stresses the importance of “sending a strong signal” to search engines about a business’s address and contact information.  The BEST way to do that is through internet yellow pages.

The growth of online video is presenting tremendous opportunities to those businesses that take advantage of it.  Link Here.  The article states, “If you are an online advertiser, there is no better time to take advantage of online video to drive consumers to your website.”

Youtube emphasizes search in its new design. Link Here.  Youtube continues to move towards a search engine design and feel more and more which is good news for advertisers.  Will Youtube eventually move to a Google Adwords type model with sponsored links in searches?  Maybe.

ReachLocal Grossed $147 Million in ’08, Projects ’09 Growth.  Link Here.

Pay for call or P4P models are growing rapidly in the yellow pages industry.  Link Here.

Gmail passes AOL to become the 3^rd largest email service. Link Here.

August 17, 2009 in Blog, Websites by admin

Market Watch 8/17/09

The LBC is now sending emails to customers with traffic data and analytics information (similar to Berry’s websites).  Link Here.

Great article on the way mobile is evolving into what some call an ‘augmented reality’.  Link Here.  Here’s an example of what your phone can do. Link Here.

Some companies are paying Facebook users to post ads on the status notifications. Facebook is looking to ban this.  Link Here.

How to optimize your website for phone calls. Link Here.  Basically, include calls to action early, obviously, and often.

Bing continues to gain market share. Link Here.

Important:  a website is “sales” not “marketing”. In other words, a website should drive leads.  Link Here.

August 11, 2009 in Blog, Online Video by Brent Ruhle

What You Need to Get Online

This video is a quick back to basics video that one of my colleagues Cindy Christoff brought to my attention. It’s a great video that breaks things down for people who don’t understand what they need to go digital. Hopefully by watching this video late online adopters will see that the process is a solution that can only help a business.

August 3, 2009 in Blog, Social Media by admin

Market Watch 8/3/09

How will Micro-Hoo (the aptly named Microsoft and Yahoo search combination) affect local seach?  Link Here.   The summary: most things are still up in the air, but the combination will have a long way to go before they have a large affect on local search. One positive is local marketing for small business has just consolidated and therefore become simpler.

What is Twitter?  Sixty nine percent (69%) of adults aren’t sure, either. Link Here

Wall Street Journal is creating a social networking site for business people, touted as the “LinkedIn Killer”. Link Here.

Youtube to make video data available to all visitors.  Link Here. This information is very powerful as users can now see where Youtube traffic and views are coming from.

Local TV station websites are the most popular local websites. Link Here.