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March, 2010
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A great info graphic recently released, “How SMB’s Spend Their Social Media Dollars” details how businesses are spending their social media advertising dollars.

The most startling thing about the research right off the bat is for all the success that many business owners are finding online, so few are dedicating any sizable chunk there. Some key take aways:

  • Many Business owners luckily see the gap in online advertising and plan to dedicate more spend to it
  • The internet currently has a lack of some key advertising components such as online video for advertisers, creating a great opportunity for early adopters
  • Advertising spend on TV and Radio are becoming cut more and more for the small to medium sized business
  • Social media marketing is poised to become the biggest marketing channel

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