May 13, 2010 in Blog, Online Video by Patrick McNulty

The Power of Online Video Marketing

Even though the Donald’s over-inflated ego, TV show and ridiculous quaff of hair always get in the way of his message, I think he was spot on in his recent blog post, The Power of Video Marketing.

Online video marketing isn’t about pitching consumers with shotgun-style Television commercials which they habitually block out – it’s about engaging potential customers with information relevant to THEIR search!  If nearly 85% of online users watched video in March, as a savvy business professional, why would you want to miss out on such a large target market looking for your products and services?

Video can be used in many ways:
- Online Video is a must for Search Engine Marketing landing pages – independent Berry studies have shown a 50% boost in conversion rates when video is placed on SEM landing pages compared to those campaigns without one
- Web Video should be properly tagged with keywords relevant to your business so people can find it and distributed to all the major video sharing websites
- If you have several products or services, you need a ’say-it-all’ internet video as a 24/7 pitch for your business, and several shorter (15-sec) videos for each line of business

The old adage of “a picture is worth a thousand words” could never be more true than in today’s consumer driven online world.  People are constantly being bombarded with media they didn’t ask for.  If online video is available to you at a low-cost with this kind of ROI – internet video that  delivers the right video content to a potential client searching for your business at the exact time they want it  – then what have you got to lose…