April 30, 2010 in Blog, Online Video by Patrick McNulty

85% of U.S. Internet Users Viewed Online Video in March

Our thirst for online video consumption is at an all-time high  Trends consistently show large-scale growth in this internet medium.  If there was ever a time for you to have a professional video produced for your local business, it’s now!

People aren’t just watching video for fun – the viral kind.  People are using video to learn about brands, products and services.  They are using it as one of 8 medium the consult before making a purchase decision.  Utilize online video to accelerate your leads by engaging potential customers with a 60 second online pitch.

Data from the comScore March 2010 Video Metrix report shows more than 180 million U.S. internet users watched online video in March, up 3.5% from February alone!  Total video views soared to over 31 billion, with 42% of those views happening on Google properties, more specifically, YouTube.

comScore-march-2010-video-metrix

Other notable findings from March 2010 as quoted by comScore.com include:

• The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 38.0 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.9 percent, and BBE with 19.1 percent.
• 84.8 percent of the total U.S. Internet audience viewed online video.
• 135.3 million viewers watched 12.9 billion videos on YouTube.com (95.6 videos per viewer).
• The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer.
• The duration of the average online video was 4.3 minutes.