Your Local Leads Expert
April 30, 2010 in Blog, Online Video by Patrick McNulty
85% of U.S. Internet Users Viewed Online Video in March
Our thirst for online video consumption is at an all-time high Trends consistently show large-scale growth in this internet medium. If there was ever a time for you to have a professional video produced for your local business, it’s now!
People aren’t just watching video for fun – the viral kind. People are using video to learn about brands, products and services. They are using it as one of 8 medium the consult before making a purchase decision. Utilize online video to accelerate your leads by engaging potential customers with a 60 second online pitch.
Data from the comScore March 2010 Video Metrix report shows more than 180 million U.S. internet users watched online video in March, up 3.5% from February alone! Total video views soared to over 31 billion, with 42% of those views happening on Google properties, more specifically, YouTube.
comScore-march-2010-video-metrix
Other notable findings from March 2010 as quoted by comScore.com include:
- The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 38.0 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.9 percent, and BBE with 19.1 percent.
- 84.8 percent of the total U.S. Internet audience viewed online video.
- 135.3 million viewers watched 12.9 billion videos on YouTube.com (95.6 videos per viewer).
- The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer.
- The duration of the average online video was 4.3 minutes.
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May 13, 2010 at 9:14 am
[...] about engaging potential customers with information relevant to THEIR search! If nearly 85% of online users watched video in March, as a savvy business professional, why would you want to miss out on such a large target market [...]