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Posted January 10, 2010 in Blog, Mobile by admin

Google Unveils New Local Search for Mobile

This is very helpful for seeing the importance of appearing on Google, if Google can’t find you on their search they’re never going to share your business information when people are searching mobile as well, now is the time to jump on board.

Today’s internet is and will continue to be the skeleton that holds up mobile technology, get online now.

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Posted August 26, 2009 in Blog, Mobile by admin

Market Watch 8/26/09

The first augmented reality iphone application is coming.  Link Here. More on augmented reality. Link Here.  Fascinating.

Twitter may charge businesses for analytics data in the future.  Link Here.

What are the top mobile advertising categories? Link Here.

  1. Entertainment
  2. Telecommunications
  3. Dating
  4. Portals
  5. Retail
  6. Consumer packaged goods
  7. Autos
  8. Armed forces
  9. Education
  10. Travel

Video ads are showing up in print magazines. Link Here.

Facebook is expanding its staff by 50%, despite the recession.  Link Here.

A popular small business website with video. SBTV.com. Link Here.

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Posted July 24, 2009 in Blog, Mobile by admin

Market Watch 7/24/09

Claiming your local business listing is paramount. Link Here.  This article states:

“Simply claiming your business in the Google Local Business Center can instantly skyrocket your business rankings in the Google Onebox local results.  (Example of Onebox local results below)  In a noncompetitive market, your profile will shoot into the top 5 upon confirming your business. “

Other advice on how to locally SEO a website:

“Localize” your website. This is your local business profile, having your address and local phone number is crucial to allow the search engines to localize results even more.  What good is a business profile if your core demographic is unable to find it?

  • List a local number instead of a toll-free (800) number.
  • Include the address and phone number on every page.
  • Mention your location in the title of every page.

Twitter tips for B2B marketers.  Link Here.

Smartphones are going mainstream.  Link Here.  As smartphones grow, our customers should be thinking about their mobile strategy and how they will reach those consumers looking for local businesses via phone.

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Posted July 9, 2009 in Blog, Mobile by admin

Market Watch 7/8/09

Industry expert Herb Gordon gives his thoughts on the YP industry saying, “the Yellow Pages industry is very well positioned for the future. It has good Internet products. While print references have dipped, the effect is moderate compared to other traditional media. The print product still delivers cost-effective leads for advertisers. There is a strong local and national sales force. Publishers, CMRs and suppliers are willing to invest. I’m very optimistic about the future.” Link Here.

The year 2009 has been labeled by some as the year of “Location Based Services.” Great news for directional advertisers.  What does that mean? Link Here.  Internet searches are increasingly all about local, local, local. Why ? Some factors include:

  • Ubiquity of GPS
  • Phone are getting better; more powerful
  • The IPhone has changed the mobile experience
  • Applications on phones have exploded

Yellow Book launches their first ad based on internet products.  Link Here.

Merchant Circle offers coupons via Twitter.  Link Here.

Congress to start leveraging email marketing. Link Here.

Facebook users are getting older (similarly,  the internet demographic is getting older).  Link Here.

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Posted June 23, 2009 in Blog, Mobile by admin

Market Watch 6/23/09

Mobile marketing is slowly creeping into the mainstream. A “how to” on setting up a mobile Adwords campaign.  Link Here. ANOTHER advantage of Berry Websites – They are already mobile friendly and can be tweaked with a few “add-ons”.  The article gives the advice:

If you want to test mobile advertising, but do not want to pay for the development for a full mobile site until you are certain you wish to utilize mobile advertising, there is a very easy way to create a test site using WordPress. WordPress is an easy-to-install blogging platform. However, you do not have to use it as a blog. You can install the CMS and create a couple landing pages to test out for your mobile ads instead of starting a full blog. In addition, WordPress supports many plug-ins. One of these plug-ins makes WordPress mobile compatible. Therefore all you need to do to test out mobile advertising is:

  • Install WordPress
  • Install the mobile compatible plug-in
  • Write a few pages for mobile users
  • Send traffic to those pages via AdWords

Yahoo offers free ad display builders for SMB’s.  Link Here. The article mentions it might be difficult to get SMB’s to use it.

Users love the Iphone – even those that don’t have it.  Link Here

Facebook advertisers are battling click fraud, much like search advertisers.  Link Here.

Know your competition. Information on Merchant Circle including how to add a business, features, and their pricing model.  Link Here.

Comments on building your own personal brand and ranking for your name on Google.   Link Here. Great visual explaining what a comprehensive internet marketing social media campaign looks like.

The Social Media Campaign

The Social Media Campaign

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