<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.1" -->
<rss version="0.92">
<channel>
	<title>Internet Marketing &#38; Advertising Agency, Websites, SEM, SEO, Video, YellowPages.com &#124; Rochester NY &#124; The Berry Company, the official publisher of Frontier Pages, Yellow Means Green</title>
	<link>http://rochesterlocalleads.com</link>
	<description></description>
	<lastBuildDate>Tue, 22 Jun 2010 20:04:01 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Growth in Yellow Page Usage Signals Economic Recovery</title>
		<description><![CDATA[
Growth in the reach and frequency of Yellow Pages usage between the first and second half of 2009 signals broader economic recovery as a greater number of consumers search for local businesses, according to a new study released today.
The findings are part of two studies, conducted by comScore and Burke and released by the Yellow [...]]]></description>
		<link>http://rochesterlocalleads.com/growth-in-yellow-page-usage-signals-economic-recovery</link>
			</item>
	<item>
		<title>SEM v SEO &#8211; Page Ranking and New Leads</title>
		<description><![CDATA[
As Search Engine Results Pages (SERP&#8217;s) become more and more localized and personalized with organic, paid, local search and video content&#8230; they also become more convoluted with blogs and social media results like blogs, twitter and facebook.  In a recent blog post from 21st Century Investor Relations based on an interview from Webmarketing123, they [...]]]></description>
		<link>http://rochesterlocalleads.com/sem-v-seo-page-ranking-and-new-leads</link>
			</item>
	<item>
		<title>The Power of Online Video Marketing</title>
		<description><![CDATA[
Even though the Donald&#8217;s over-inflated ego, TV show and ridiculous quaff of hair always get in the way of his message, I think he was spot on in his recent blog post, The Power of Video Marketing.
Online video marketing isn&#8217;t about pitching consumers with shotgun-style Television commercials which they habitually block out &#8211; it&#8217;s about [...]]]></description>
		<link>http://rochesterlocalleads.com/the-power-of-onlinevideo-marketing</link>
			</item>
	<item>
		<title>85% of U.S. Internet Users Viewed Online Video in March</title>
		<description><![CDATA[
Our thirst for online video consumption is at an all-time high  Trends consistently show large-scale growth in this internet medium.  If there was ever a time for you to have a professional video produced for your local business, it&#8217;s now!
People aren&#8217;t just watching video for fun &#8211; the viral kind.  People are  using video [...]]]></description>
		<link>http://rochesterlocalleads.com/85-of-u-s-internet-users-viewed-online-video-in-march</link>
			</item>
	<item>
		<title>Google Makes at Least One Change Per Day to Search Algorithm</title>
		<description><![CDATA[
In a recent video from Matt Cutts in response to a user-submitted question, he addresses two issue: Algorithm changes and content.
To my surprise, Cutts says Google makes nearly 350-400 changes in a year &#8211; nearly once a day!  In a recent article from Search Engine Land covering an article by Wired on Google&#8217;s Algorithm, [...]]]></description>
		<link>http://rochesterlocalleads.com/google-makes-at-least-one-change-per-day-to-search-algorithm</link>
			</item>
	<item>
		<title>Using LinkedIn in Your Small Business</title>
		<description><![CDATA[
LinkedIn is a valuable professional social media tool that small business should be leveraging in a number of ways.  Guy Kawasaki does a good job of listing ways small business uses LinkedIn.
Some great take-aways from the article that I&#8217;ve been preaching:
- Building your industry network
- Customer acquisition through recommendations
- Raise funding and VC
- Competitive intelligence [...]]]></description>
		<link>http://rochesterlocalleads.com/using-linkedin-in-your-small-business</link>
			</item>
	<item>
		<title>How Businesses Spend Their Social Media Dollars</title>
		<description><![CDATA[
A great info graphic recently released, &#8220;How SMB&#8217;s Spend Their Social Media Dollars&#8221; details how businesses are spending their social media advertising dollars.
The most startling thing about the research right off the bat is for all the success that many business owners are finding online, so few are dedicating any sizable chunk there. Some key [...]]]></description>
		<link>http://rochesterlocalleads.com/how-businesses-spend-their-social-media-dollars</link>
			</item>
	<item>
		<title>Paul Cassarino, Vice President, The Gem Lab</title>
		<description><![CDATA[
With the help of Berry, we were able to develop a Website that is a  great complement to our print advertising. It extends our business&#8217;s  reach and our traffic continues to grow.
]]></description>
		<link>http://rochesterlocalleads.com/paul-cassarino-vice-president-the-gem-lab</link>
			</item>
	<item>
		<title>Factors That Make Up Local Search Rankings</title>
		<description><![CDATA[
In a survey assessing the factors that make up local search rankings, participants were asked to rate the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local &#8220;Universal&#8221; search algorithms (those that drive the 10-pack, 3-pack, and authoritative onebox search results; NOT the standard organic algorithms) 
Some [...]]]></description>
		<link>http://rochesterlocalleads.com/factors-that-make-up-local-search-rankings</link>
			</item>
	<item>
		<title>My-My-MySpace Generation</title>
		<description><![CDATA[
Today I was reading a quick article that says &#8220;MySpace generation happier to talk online than in real life&#8220;. That&#8217;s great news for businesses that already integrate many online solutions for their customers but bad news for slow adopters. We already know that the longer we take to get online, the more opportunities we miss [...]]]></description>
		<link>http://rochesterlocalleads.com/brents-tips-myspace-generation</link>
			</item>
</channel>
</rss>
