April 23, 2010 in Blog, Search Engine Marketing, Websites by Patrick McNulty

Google Makes at Least One Change Per Day to Search Algorithm

In a recent video from Matt Cutts in response to a user-submitted question, he addresses two issue: Algorithm changes and content.

To my surprise, Cutts says Google makes nearly 350-400 changes in a year – nearly once a day! In a recent article from Search Engine Land covering an article by Wired on Google’s Algorithm, they have stated Google makes 550 changes a year… in any case, this means it’s even more important to keep your metadata fresh and up to date with search standards.

As for content being king… it still is, however, Cutts eludes to people actually viewing your website and content hierarchy standards.  This is getting back to the basics – how many inbound links and how many visitors you have will contribute to your organic ranking.  Best practices also says to have landing pages for each product/service/topic, making it easy not only for users to navigate your site and digest content, but equally as important for spiders to efficiently index your entire site frequently.

The bottom line: Use proper site architecture through taxonomy and site map strategy, update your content regularly, keep your meta fresh and utilize and inbound linking strategy with directories, reciprocals and by writing articles for other blogs to use.