June 22, 2010 in Blog by Patrick McNulty

Growth in Yellow Page Usage Signals Economic Recovery

Growth in the reach and frequency of Yellow Pages usage between the first and second half of 2009 signals broader economic recovery as a greater number of consumers search for local businesses, according to a new study released today.

The findings are part of two studies, conducted by comScore and Burke and released by the Yellow Pages Association (YPA), that study consumer usage of Yellow Pages and other sources to find local businesses.

“Historically, we know that Yellow Pages usage is a strong indicator of overall economic confidence,” said Yellow Pages Association President Neg Norton. “We are greatly encouraged by growth in Yellow Pages usage between the first and second half of 2009, and think this indicates that local businesses can expect increased sales on a path to recovery in 2010.”