June 23, 2009 in Blog, Mobile by admin

Market Watch 6/23/09

Mobile marketing is slowly creeping into the mainstream. A “how to” on setting up a mobile Adwords campaign.  Link Here. ANOTHER advantage of Berry Websites – They are already mobile friendly and can be tweaked with a few “add-ons”.  The article gives the advice:

If you want to test mobile advertising, but do not want to pay for the development for a full mobile site until you are certain you wish to utilize mobile advertising, there is a very easy way to create a test site using WordPress. WordPress is an easy-to-install blogging platform. However, you do not have to use it as a blog. You can install the CMS and create a couple landing pages to test out for your mobile ads instead of starting a full blog. In addition, WordPress supports many plug-ins. One of these plug-ins makes WordPress mobile compatible. Therefore all you need to do to test out mobile advertising is:

• Install WordPress
• Install the mobile compatible plug-in
• Write a few pages for mobile users
• Send traffic to those pages via AdWords

Yahoo offers free ad display builders for SMB’s.  Link Here. The article mentions it might be difficult to get SMB’s to use it.

Users love the Iphone – even those that don’t have it.  Link Here

Facebook advertisers are battling click fraud, much like search advertisers.  Link Here.

Know your competition. Information on Merchant Circle including how to add a business, features, and their pricing model.  Link Here.

Comments on building your own personal brand and ranking for your name on Google.   Link Here. Great visual explaining what a comprehensive internet marketing social media campaign looks like.

The Social Media Campaign