July 9, 2009 in Blog, Mobile by admin

Market Watch 7/8/09

Industry expert Herb Gordon gives his thoughts on the YP industry saying, “the Yellow Pages industry is very well positioned for the future. It has good Internet products. While print references have dipped, the effect is moderate compared to other traditional media. The print product still delivers cost-effective leads for advertisers. There is a strong local and national sales force. Publishers, CMRs and suppliers are willing to invest. I’m very optimistic about the future.” Link Here.

The year 2009 has been labeled by some as the year of “Location Based Services.” Great news for directional advertisers.  What does that mean? Link Here.  Internet searches are increasingly all about local, local, local. Why ? Some factors include:

• Ubiquity of GPS
• Phone are getting better; more powerful
• The IPhone has changed the mobile experience
• Applications on phones have exploded

Yellow Book launches their first ad based on internet products.  Link Here.

Merchant Circle offers coupons via Twitter.  Link Here.

Congress to start leveraging email marketing. Link Here.

Facebook users are getting older (similarly,  the internet demographic is getting older).  Link Here.