January 14, 2010 in Blog, Social Media by Patrick McNulty

SMB Tips Roundup from Mashable

This sums up the way Social Media is changing business. As a small business, are you participating in the conversation? Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the best in the field. In the age of social media, the rules have changed radically, and people today demand a more honest and direct relationship with the companies with which they do business.

Companies now face a clear choice: wall themselves in and become increasingly controlled and hidden, or use social media and other means to reveal their human side, welcome transparency, and forge new relationships with their customers. The old game is undoubtedly over, and the question now is, “what can businesses do to transition and succeed in this new era?”

5 New Years Resolutions for the SMB

http://mashable.com/2009/09/22/social-media-business/

1. Reflect on Industry Trends

2. Set Social Media Goals

3. Go Local!

4. Use Twitter Lists

5. Experiment!

Top Mobile Productivity Tools for the Small Business

Mobile Tools & Tips to help with To-Do Lists, Note Taking, Calendaring & Mobile Office