February 16, 2010 in Blog, Social Media by Patrick McNulty

Social Media Strategy in 3-Steps

Hugh MacLeod of Gaping Void sums up social media strategy. The key take-away here is not to figure out how you drive sales from social media, but rather, how do I increase buzz from social media (which could eventually lead to sales)….

1.Figure out what your gift is, and give it to them on a regular basis

2.Make sure it’s received as a real gift, not as an advertising message

3.Figure out exactly what it is that your trail of breadcrumbs leads back to

Gaping Void has an end goal in sight, sell more books or art prints – but he doesn’t come out and say “Buy my books!”.  He knows people will ‘follow the breadcrumbs’ back to his products for any number of reasons because he has been transparent with them from the beginning.