Your Local Leads Expert
May 13, 2010 in Blog, Online Video by Patrick McNulty
The Power of Online Video Marketing
Even though the Donald’s over-inflated ego, TV show and ridiculous quaff of hair always get in the way of his message, I think he was spot on in his recent blog post, The Power of Video Marketing.
Online video marketing isn’t about pitching consumers with shotgun-style Television commercials which they habitually block out – it’s about engaging potential customers with information relevant to THEIR search! If nearly 85% of online users watched video in March, as a savvy business professional, why would you want to miss out on such a large target market looking for your products and services?
Video can be used in many ways:
- Online Video is a must for Search Engine Marketing landing pages – independent Berry studies have shown a 50% boost in conversion rates when video is placed on SEM landing pages compared to those campaigns without one
- Web Video should be properly tagged with keywords relevant to your business so people can find it and distributed to all the major video sharing websites
- If you have several products or services, you need a ’say-it-all’ internet video as a 24/7 pitch for your business, and several shorter (15-sec) videos for each line of business
The old adage of “a picture is worth a thousand words” could never be more true than in today’s consumer driven online world. People are constantly being bombarded with media they didn’t ask for. If online video is available to you at a low-cost with this kind of ROI – internet video that delivers the right video content to a potential client searching for your business at the exact time they want it – then what have you got to lose…
3 Comments to “The Power of Online Video Marketing”
Post comment
Random Testimonial
- ~ Kevin Albino
"“I’m very pleased with the process and was very satisfied with my website and would recommend Berry to anyone looking for a new site."
- Read more testimonials »
What's the little bird saying?
- SMB spends $2300/mo on PPC http://bit.ly/9Q9Ew8 2 weeks ago
- Google's new image search is the BOMB for usability!!! 2010-07-26
- In spite of all the answers the internet has given us, its full potential to transform our lives remains unknown http://bit.ly/apng7j 2010-06-22
- More updates...
May 20, 2010 at 1:53 pm
Video is ultra important online. When people are on the internet, they want fast and they want easy. If it requires effort to find or understand, or if it looks messy or boring, people are going to look elsewhere. From their perspective, it’s not worth their time or patience to figure out what you can do for them. Video marketing is the perfect solution. It allow them to come to an understanding of what you do with very little effort. Online, video can be your best salesperson. The better the video, the better an online salesperson will be.
May 26, 2010 at 9:37 am
GGL, I couldn’t of said it better myself, and on top of that with all the video sharing sites that are available to us online it’s pretty easy to get the same media spread online that would traditionally cost thousands of dollars in TV and Cable.
June 4, 2010 at 12:30 am
Video is ultra important online. When people are on the internet, they want fast and they want easy. If it requires effort to find or understand, or if it looks messy or boring, people are going to look elsewhere. From their perspective, it’s not worth their time or patience to figure out what you can do for them. Video marketing is the perfect solution. It allow them to come to an understanding of what you do with very little effort. Online, video can be your best salesperson. The better the video, the better an online salesperson will be.